Bachelorette Event Proposal

Overview:
We are organizing an event for our new wedding site around the theme of classy bachelorette parties. We’ve had a lot of success with this topic and have organized this special event to capitalize on reader interest. We are looking for products to feature, which will receive extensive coverage on the blog & social media channels as well as in-person placement at a bachelorette party we are hosting August 16th. Please see our overview below for more information – if this is of interest, we can discuss the specifics of what samples would be needed and what results can be expected.

Prior Success Metrics:

– Our feature “Bachelorette Craft Ideas” has been the #3 most-visited section on our site since May 2012, gathering a total of 6,516 pageviews. Screenshot: https://www.beebashcroft.com/wp-content/uploads/2013/07/bachelorette_article_ranking.jpg
– 3 of our top 10 ranking keywords from May 2012 through July 2013 related to bachelorette parties. “DIY bachelorette party”, “DIY bachelorette party favors” and “Bachelorette party crafts” were the #6, #7 and #9 ranking search terms overall. Screenshot: https://www.beebashcroft.com/wp-content/uploads/2013/07/keyword_rankings_bachelorette.jpg
– 371 bachelorette-related keywords have given impressions to our four bachelorette party articles over the past year, with several climbing to the front page or top result on Google. PDF with full details available here: https://www.beebashcroft.com/wp-content/uploads/2013/07/Analytics-www.contest-corner.com-Queries-20120501-20130716.pdf
Bachelorette Event Proposal:
To tie in with the official launch of BlogMyWedding.com on August 1st, we will be coordinating a Bachelorette “Blog Party” utilizing blog posts, social media, and an in-person event to drive engagement to brands. Benefits include:
* Targeting an audience of women seeking fun, tasteful bachelorette party ideas that are often overlooked by other bridal sites and not extensively catered to
* Opportunity for further SEO optimization – prior demonstrated results and expertise in obtaining search rankings and driving views to brand content, with full compliance to Google Webmaster Guidelines
* Placement on our newly-launched wedding blog for better performance and visibility through niche marketing
What Brands Will Receive:
In exchange for product samples to be featured at the event, brands will receive the following:
– Inclusion in two articles: One brand-centric post detailing the product’s use and application for a party, and one “Party recap” post showing the full party and experience. Articles will be SEO optimized for relevant keywords.
– Original photographs optimized for social sharing on sites such as Pinterest
– Social media sharing on Twitter (5,755 followers/Klout score: 63), Pinterest (1,748 followers), Google+ (In 410 circles), Instagram (259 followers), and our newly-launched Blog My Wedding Facebook fan page
– In-person promotion at our sponsored bachelorette party on August 17th. Branded parties are in high demand and we have hosted numerous successful events previously (Examples: https://www.beebashcroft.com/sponsored-parties/). This will provide exposure and sampling to a group of 13 engaged, influential women. If desired, brands may include informational leaflets or other advertising material to be distributed to guests in addition to samples.

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